Futuristic rather than retro in appearance, the Kanye is water-resistant to 50m and has some intricate details, including the lattices stainless-steel bracelet, which resembles samurai armour.

Price: £205

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The minimalist Diesel has two clever features.  First, it has a mirrored face until you press a button to reveal the time.  Second, you can programme it to display up to 20 scrolling characters.

Price: £130

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‘Limited Edition’ Pot Noodles have devalued the concept rather.  The Heist aims to set things right: it’s strictly limited to 250 numbered pieces.

Price: £125

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The chunky, angular Holster’s looks put it squarely in the retro sci-fi camp.  Made from solid stainless steel, it’s water-resistant to 50m.

Price: £119

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A Cylon-esque creation that takes a bit of working out.  The lights on the left denote hours and AM/PM; those on the right show the minutes in tens (10-50) and single figures (1-9).

Price: £115

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Aimed at sports nuts, the Nike Hammer has two alarms (for reminding you to drink those foul-tasting protein shakes) and can be programmed to provide repeating countdowns for interval training.

Price: £100

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Another striking design by Storm, but with a more conventional time display.  The Ambition has a high-quality mineral-glass face, a brushed stainless-steel strap and a neat S-fold clasp.

Price: £90

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Cheap and cheerful, Kahuna’s ice-white model, in its ‘Gnarly’ range, will appeal to young wannabe surfer dudes.  It is water-resistant to 50m, with an alarm and a leather strap.

Price: £35

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